Forte dei Marmi

Forte dei Marmi, a seaside town on the Tuscan Versilia coast, is renowned for its stunning beaches, upscale shopping, and vibrant nightlife.

Since the 1960s, Forte dei Marmi has established itself as an icon of fashion, where VIPs live “la bella vita" during the summer months. This charming Versilian town is a sought-after destination for elite tourists, seeking luxury and exclusivity. Known simply as "il Forte", the centre is an open-air haute couture boutique, attracting visitors from all over the world with its elegant storefronts.

Forte dei Marmi's coastline is dotted with beautiful beach resorts, offering the perfect mix of relaxation and high-quality services, with it being not uncommon to meet VIPs, footballers and entrepreneurs on the beaches since the '60s.

By day, Forte dei Marmi features a delightful atmosphere, characterised by iconic bicycle rides and visits to parks, making every moment a relaxing and rejuvenating experience. As the day turns into night, Forte dei Marmi's nightlife comes alive. From aperitifs to dinner and exclusive parties that go on late into the night, fun and elegance are guaranteed. Among the most famous clubs are Twiga and Capannina di Franceschi, must-see destinations for those who want to experience unforgettable evenings of glamour and elegance

If you want to immerse yourself in the dolce vita of the Italian Riviera, Forte dei Marmi is a must-see destination!

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Whether you are looking for a trip to the beach spending the day at one of the beach clubs lining the sandy beaches, window shopping at the luxury shopping outlets or hiring a bike to cycle along the beach front, there is something for everyone.

Forte dei Marmi sits on a long stretch of beach, making it the perfect destination to sit and soak up the Tuscan sun. You will find that most of Forte dei Marmi's seafront is lined with private 'bagni'. These bagni are little beach clubs that own sections of the beachfront, where visitors can pay to use their facilities for the day. Deciding to spend the day at one of the beach clubs in Fort dei Marmi will not lead to disappointment. Most include sun loungers with umbrellas, changing cabanas, showers, restaurants or bars, kids' play areas and more.  

Non-paying beach visitors cannot lay their towels on the waterfront of these areas. However, a walk along the water's edge is welcome, perfect for sunset strolls up and down the coastline. 

Whilst during the low season, you may be lucky enough to turn up to a beach club and find a spot free at one of the beach clubs, during the high season, it is essential to book ahead of time, ensuring that you get the spot you want and closest to the beachfront.

The Forte dei Marmi open-air market is not to be missed when visiting the town famously known as one of Italy’s highest quality and well-known markets. The famous market, held in the centre of Forte dei Marmi in Piazza Marconi, runs every Wednesday from 8am to 1:30pm all year round, with a smaller version on Sundays from Easter Sunday through October. 

The market sells classic cashmere clothing, summer dresses and swimsuits, homeware, locally made ceramic, leather goods, handbags, shoes, and so much more! 

The market may not be suitable for children, as it can get extremely busy with tourists and locals flooding the square every week. It is also best to get there early before the crowds get too big. The market forms two rings (an outer and an inner ring), so make sure you don’t miss out on some of the beautiful products on offer. 

It is also important to bring cash to the market, with most vendors preferring cash payments.

Forte dei Marmi, spanning over 9 square kilometres, is an ideal destination for bike exploration, boasting flat terrain perfect for cyclists. Residents and visitors alike travel on two wheels year-round, whether heading to the beach, shops, or simply enjoying leisurely rides. The town features extensive bike lanes and bike-and-pedestrian paths, ensuring easy travel without the worries of road traffic or parking, especially during the busy summer months. A scenic path runs parallel to the beach, providing the perfect route for morning or afternoon rides. 

Cycling in Forte dei Marmi also makes for a fantastic family activity, with numerous bike rental shops, such as Cicli Maggi, offering a variety of bike rentals and suggesting local routes to explore more of the local area. Children can also enjoy riding their bikes around the piazza while parents relax with an aperitivo at nearby cafes.

Forte dei Marmi has a rich history dating back to the 15th century when the Via di Marnia connected the Apuan Alps to a coastal quay, transporting valuable marble used by Michelangelo and Giambologna. In the 16th century, the Via Provinciale was built to transport marble and iron ore from Elba. 

Towards the end of the 16th century, Leopold I, Grand Duke of Tuscany, commissioned a strategically placed fort to protect the coastline, reflecting the town's growing commercial activity. This fort, known as the Fortino, included facilities for a stable, carriage house, and dwellings for key personnel and is now a venue for events and exhibitions. This fort remains present in the town's crescent and the towns namesake. 

The town's increasing marble trade led to the construction of its first pier, the Pontile, between 1867 and 1877, featuring tracks for loading trolleys, a steam strain, and a crane. Although the pier was destroyed during World War II, it was rebuilt in 1955 and remains a popular spot today, offering stunning views of the sea and the town's beaches that attract numerous visitors each year.

Shopping in Forte dei Marmi is a luxurious experience, attracting fashion enthusiasts from across the globe. Forte dei Marmi is known for its high-end boutiques and designer stores, the towns exclusive shopping district features prestigious brands such as Dior, Prada, Dolce & Gabbana and Gucci, to name a few, offering a curated selection of the latest fashion trends and timeless classics. Whether purchasing from the stores or simply window shopping, a stroll through Forte's shopping scene is worth a visit, complemented by charming cafes and fine dining restaurants, making it a perfect destination for an indulgent day out.

Whilst Forte dei Marmi is famous for its beach clubs and designer shops, the town is a haven for families, offering a range of activities.

In the heart of Forte, Piazza Marconi is a favourite spot, with its array of rides, including carousels, go-karts, and pony carts. During the summer, the square transforms into a lively open-air theatre featuring puppet shows and storytellers. 

Just a short stroll away, there is also Parco giochi Sabin, located behind the city hall, which provides a safe and natural play environment with wooden slides, swings, and climbing frames. Children can also participate in creative workshops and enjoy entertainment led by qualified staff.  

For a quieter but equally enjoyable experience, visit the Salvo D’Acquisto Playground in Vittoria Apuana. This shaded, fenced area is equipped with merry-go-rounds, swings, and ping-pong tables, ensuring hours of fun for younger visitors.

Piazza Marconi - Piazza Marconi, 55042 Forte dei Marmi LU, Italy
Parco giochi Sabin - Via Giacomo Matteotti, 55042 Forte dei Marmi LU, Italy
Parco giochi Salvo d’Acquisto - Via Giuseppe Mazzini, 125, 55042 Forte dei Marmi LU, Italy

https://www.visitforte.com/it/il-forte/ospitalita/parchi-giochi/

June is usually the best month for visiting Forte dei Marmi, with long sunny days and typically fewer crowds than during July and August. A visit to the seaside town during September can also be enjoyable; however, it will feel less busy with the summer visitors often having left.  

Both locals and visitors flock to the town during the warmer months of July and August for some time at the coast, making it the best time to experience Italian beach culture. During this peak season, you can expect higher prices. However, prices aside, restaurants and cafes are lively, perfect for people-watching, and all the shops are open.

Forte dei Marmi caters to all diners, offering Michelin-star restaurants to local cafes. If you are spending the day at one of the beach clubs, there is no need to venture far, as you will often find a restaurant onsite offering delicious dishes to enjoy on the beach. In the evening, there are plenty of fine-dining restaurants where you can taste fresh local seafood, traditional Tuscan dishes and exquisite wines to pair with your meal. Whether you're indulging in a leisurely lunch or a sophisticated dinner, Forte dei Marmi's vibrant gastronomic scene ensures a memorable dining experience for all.

Recommended restaurants (as selected by our team):

Ristorante Bistrot
Address: Via Achille Franceschi, 14, 55042 Forte dei Marmi LU, Italy
Tel: +39 0584 89879
Web: ristorantebistrot.it

Pesce Baracca
Address: Via Achille Franceschi, 2, 55042 Forte dei Marmi LU, Italy
Tel: +3905841716337
Web: http://www.pescebaracca.it/

Bagno Giuliana
Address: Giuliana's Bath – Forte dei Marmi Via Arenile, 74 55042 – Forte dei Marmi (LU)
Tel: +390584881261
Web: https://www.bagnogiulianafdm.it/

La Pizzeria da Valè
Address: Piazza G. Garibaldi, 4, 55042 Forte dei Marmi LU
Tel: +39058489361
Web: https://www.bedogniegidio.it/focacceriadavale/

Il Giardino
Address: Via stagio stagi 44, Forte Dei Marmi Italy
Tel: +39 0584 89318
Web: https://www.caffetteriailgiardino.com/

Sole Mio Gelateria 
Address: Via Giuseppe Mazzini, 15/E, 55042 Forte dei Marmi LU, Italy
Tel: +39 329 403 9037
Web: https://www.instagram.com/solemiogelateria

Osteria Del Mare
Address: Via Achille Franceschi, 4/C, 55042 Forte dei Marmi LU, Italy
Tel: +39058483661
Web: http://www.osteriadelmareforte.it/

Catch Claw's
Address: Via Giuseppe Mazzini, 202, 55042 Forte dei Marmi LU, Italy
Tel: +3905841849215
Web: http://www.ristoranteclaws.com/

Quarto Platano
Address: Via Giuseppe Mazzini, 204/d, 55042 Forte dei Marmi LU, Italy
Tel: +390584880527

Ristorante Gilda
Address: Viale Italico, 85, 55042 Forte dei Marmi LU, Italy
Tel: +390584880397
Web: https://www.gildafortedeimarmi.com/

Bar Milan Focette
Address: Via C. B. Cavour, 48, 55045 Marina di Pietrasanta LU, Italy
Tel: +39058423207
Web: https://www.barmilanofocette.it/

The easiest way to reach Forte dei Marmi is by car, as trains and buses offer more complex travel routes. 

Once in town, you can leave your car behind, with everything within walking distance. Alternatively, hire a bike to explore the charming streets and scenic coastline. 

Most bagni and hotels provide parking facilities for their guests. If not, you can park on the street, but check the signs for permitted parking times and any associated fees.

For more information regarding parking and driving, visit our driving in Tuscany page.

Road distances from Forte dei Marmi

Camaiore – 15km
Viareggio – 20km
Lucca – 37km
Pisa – 38km

Forte dei Marmi offers an ideal base for day trips to explore the diverse attractions of Tuscany. For a different side of the Tuscan coast, visit Viareggio for its vibrant and bustling promenade, brought to life during carnival season. For those looking to explore inland, the historic walled town of Lucca offers plenty of exploration opportunities around every corner. Pisa also lies only an hour's drive away, where you will find the iconic Leaning Tower, one of Italy's most renowned landmarks. Each destination provides a unique glimpse into the beauty and heritage of the region.

Camaiore is only 25 minutes away from Forte dei Marmi, making it an ideal day trip. Rich in history and culture, Camaiore features a picturesque historic centre owing its origins to the Romans. Camaiore sits in a valley at the bottom of the Apuan Alps, where the surrounding countryside provides excellent hiking trails with stunning views. Combining cultural heritage, natural beauty, and proximity to Forte dei Marmi, Camaiore makes for a perfect trip.

See our Camaiore guide for more information.

Viareggio also makes for a great day trip, offering a different side to the Tuscan coast. Known for its stunning sandy beaches and bustling promenade, Viareggio provides a charming contrast to the tranquil elegance of Forte dei Marmi. Visitors can explore the lively seafront with its cafes, restaurants, and boutique shops or stroll through the picturesque Pineta di Ponente park. The town is also famous for its annual Carnival, featuring elaborate floats and parades.

See our Viareggio guide for more information.

Further inland, you will find the charming town of Lucca, renowned for its well-preserved Renaissance walls. Wander through Lucca’s picturesque cobblestone streets and stumble across historic churches and vibrant piazzas filled with trattorias and bars. With its rich history, beautiful architecture, and traditional restaurants, Lucca provides a perfect blend of culture and relaxation, making it a must-visit destination for those staying in Forte dei Marmi.

See our Lucca guide for more information.

Pisa, renowned for its iconic Leaning Tower, is just an hour's drive away and makes for an excellent day trip from Forte dei Marmi. Pisa offers a rich tapestry of historical and cultural attractions, including the popular Piazza dei Miracoli. However, a day trip to the Pisa beckons visitors to explore further than the tower. The city's vibrant culture and charming trattorias provide a quintessentially Italian experience.

See our Pisa guide for more information.

Are you feeling inspired to start planning your holiday to Tuscany? Discover the unparalleled beauty of our villa collection near Forte dei Marmi and experience coastal luxury. Our villas offer the perfect blend of elegance and comfort, featuring private pools, spacious gardens, and modern amenities. Ideal for relaxation and exploration, these villas provide easy access to the beach clubs and upscale boutiques of Forte dei Marmi whilst providing the perfect retreat close to the Tuscan countryside. Whether you are looking for a family retreat or a romantic getaway, our villas near Forte dei Marmi promise an unforgettable Tuscan holiday. 

Alternatively, entrust your holiday planning to our team of Villa Specialists. With their firsthand experience and intimate knowledge of the region, they'll ensure you find the ultimate Tuscan holiday tailored to you.